Jun. 28, 2018

Alice Cooper Stars in the Latest Dodge Commercial

Olivier Francois, chief marketing officer of Fiat Chrysler Automobiles, has engineered some of the most memorable music moments from car commercials over the past decade.

His greatest hits include Chrysler’s iconic 2011 Super Bowl spot featuring Eminem and his signature hit “Lose Yourself” to Jeep’s 2015 “Renegades” campaign, which put the relatively unknown X Ambassadors on the map, to this year’s Ram 1500 Trucks Super Bowl commercial that licensed Queen’s lesser-known hard-rock version of “We Will Rock You.” Francois has been known to swing his bat so hard at music that even his flops are note-worthy — like Jennifer Lopez’s poorly received 2011 Fiat campaign that culminated with an onstage integration at the American Music Awards.

The portfolio campaign is anchored by a few celebrity cameos — Alice Cooper appears in a pair of humorous :60 spots for the 2018 Dodge Durango that feature his song “Under My Wheels,” while OneRepublic stars in a trio of ads for the 2019 Jeep Cherokee that debut the band’s new single “Connection.” Also expanding its ad spend is a recently released campaign between Ram Trucks and Brothers Osborne featuring the country duo’s “While You Still Can.”

Read the full story on Variety HERE